Visual direction & product experience for teen banking
creating a teen-focused banking experience
Role: Senior Product Designer · Timeline: 2025–2026
Shaped the visual direction for youth proposition within NatWest’s core app experience, aligning it with the wider brand while meeting evolving teen expectations. Explored multiple visual directions, validated concepts with teenage users, and developed reusable templates and guidelines to enable consistent, scalable implementation across the core product.
This case study reflects work completed at Publicis Sapient for NatWest. Selected details, visuals, and flows have been simplified or redacted to respect client confidentiality.
🔒 Case study available on request or during interview