ABOUT ME

Senior Product Designer specialising in accessible, user-centred digital experiences and inclusive design. Experienced across financial services, public sector, and charity organisations, I work on complex problems where strong design systems, thoughtful interaction design, and accessibility improve outcomes at scale.

I design products for organisations serving millions of users across financial services, public sector, and charity audiences. I thrive in collaborative, agile teams and actively explore AI tools to support ideation, streamline workflow, and enhance the design process.

EXPERIENCE

  • 2022 - NOW

    • Contributed to the migration and evolution of a design system for a major UK financial institution, improving consistency, scalability, and accessibility across digital products

    • Delivered a website redesign for a heritage retail brand as part of a two-designer team, leading on design system development, accessibility, and brand translation

    • Took ownership of an immersive VR experience project, progressing and delivering a future-facing concept for an internal brand exhibition aimed at senior stakeholders

    • Contributed to the redesign of a mobile banking app for a younger audience, supporting user testing and working closely with research to refine journeys and experiences

    • Collaborated with product managers, engineers, and researchers in agile teams to deliver user-centred solutions

    • Advocated for accessible and inclusive design practices, embedding them into design systems and workflows

  • 2020-2022

    • Contributed to the rebuild of the next-generation design system as part of a cross-functional team, with responsibility for visual design and iconography

    • Applied user research insights to iterate and refine designs, improving usability across digital services

    • Supported accessibility audits and compliance, helping align products with public sector accessibility standards

    • Acted as a key contact for visual design queries, collaborating with internal teams and external partners to ensure consistency and quality

  • 2019-2021

    • Led the design, testing, and delivery of the Mighty Hikes microsite, creating a key digital touchpoint for one of Macmillan’s flagship fundraising products

    • Supported the redesign of the Free Wills service registration experience, contributing to the Legacy Campaign of the Year winner at the National Fundraising Awards 2020

    • Collaborated with stakeholders, UX, and engineering teams to design and prototype user journeys aligned with Macmillan’s brand principles

    • Iterated designs through research insights and usability testing to improve accessibility and user experience

    • Reviewed and QA’d external supplier work to ensure accessibility compliance and brand consistency

    • Integrated Designer – Engine Group (2017–2019)

    • Digital Designer – Feed Agency (2017)

    • Digital Graphic Designer – Rank Group (2015–2017)

    • Junior Graphic Designer – Insight Consultancy (2014–2015)

    • Graphic Design Intern – Answers to Business Ltd (2014)

education

  • Digital Product Design (UX/UI) — Experience Haus — 2019

  • BA (Hons) Graphic Design — De Montfort University — 2014

  • Erasmus Programme – Graphic Design — ESAD Reims, France — 2013

Continuous Learning

  • Exploring AI-assisted design tools to support ideation and workflow efficiency

  • Continuing learning in accessibility and inclusive design practices

  • Ongoing interest in British Sign Language (BSL)